What is Sustain?
Sustain is a campaign that combines the passion for environment and sustainability related issues, and the significance of design in inducing change. This campaign aims to reduce waste produced daily in the UAE by providing sustainable solutions and awareness to individuals who want to make change and be part of this community.
Why 'Sustain'?
According to the book Bio-Based Materials for Food Packaging (2018), plastic waste levels have reached over 323 million metric tons, and 16% of it consists of plastic containers and packaging materials. In order for us to defeat this environmental issue, we need to try and achieve solutions that are bio-based, eco-friendly, and sustainable.
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Sustain is a campaign aiming to promote sustainable living within the UAE, and become your go-to source for environment and sustainability topics within the UAE. Sustain also aims to promote the concept of Biomimicry which is that nature has already solved the challenges that we are trying to solve.
About the designer
My name is Maryam Al Rumaithi. I am an Emarati Graphic Designer who is very passionate about sustainable living. As a designer, I acknowledge the power I have to influence and always aim to address issues or certain concepts when designing. Sustainability is a a topic that is significant to me and my values. Through Sustain, I wanted to highlight the importance of sustainable living in our everyday life, and to promote the idea of Biomimicry in the UAE.